I led the design of a dynamic direct-mail piece for the Terry College of Business Office of Alumni Relations, created to engage newly graduated alumni at a pivotal moment. The goal was to connect early, share essential resources, and encourage long-term involvement with the college.
We developed a multi-fold mailer that revealed information panel by panel, guiding readers through clear, intentional calls to action: a welcome letter, a new alumni checklist, a calendar of upcoming events, and an invitation to give back in support of future Terry College students.
Through strong collaboration and shared buy-in with internal and client partners, the piece broke from previous mailer formats and helped elevate the conversation during a period of record giving. I was proud to contribute to that effort as part of the Terry team.
