University of Florida

Agency: Dalton Agency
Project: Innovation Square RFP
Creative Director: Kevyn Faulkenberry
Art Director & Designer: Wes Wright
Copywriter: Garry HaraLAMBou
Project Overview:
Innovation Square square is a development that serves as a conduit between the University of Florida, the City of Gainesville and industries reaching far beyond. During a competitive RFP for this project, I was asked to lead the creative team in building out multiple concepts that told the story of this live, work, play, learn and innovate community. The creative brief called for us to ideate something that was both smart and forward looking, even futuristic — while also appealing to the aspirational, human elements that would be served by the initiative. It was my responsibility to conceptualize and design big picture ideas that included logos, premium print collateral and website executions for each concept.
Skills Applied:
Creative Strategy, Art Direction, Concept Development,
Identity Design & Development, Graphic Design
Concept 1: The Nucleus
Concept 2: Exponentially Greater
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