For the 2025 UGA Terry College Homecoming Tailgate, I led the direction and execution of a custom visual identity — from concept through completion. Partnering closely with the Terry College Office of Development and Alumni Relations, a long-standing client with a strong record of fundraising success, I developed a hand-rendered design language inspired by their initial vision and expanded it into a cohesive campaign.
I explored multiple concepts as I built the design system, creating custom typography, illustrations, and a full suite of print and digital assets, including invitations, social media and email graphics, event signage, and merchandise. By managing both the design process and event needs, I delivered a unified, energetic campaign that strengthened the collaborative relationship I’ve formed with the TDAR team.
