This project marked the start of my freelance career and the launch of my brand as an independent art director. I built the identity from the ground up, creating a custom logotype, website, and supporting materials to showcase my work and attract agency and client partnerships.
The brand was designed to feel warm, approachable, and down to earth, while still refined and professional—reflecting my values of hard work and thoughtful, high-quality design.
As my freelance work grew, I collaborated with agencies and emerging brands, applying that same attention to every project. This identity set the tone for the inspired work I hope to bring to clients today.
