At Terry College of Business, I’ve played a leading role in shaping the college’s digital advertising efforts, from developing creative briefs to designing and executing large-scale campaign deliverables. Working closely with clients and agency partners, I create original ad concepts that balance strategic messaging with strong, brand-forward design.
A key focus of my work has been building efficiency into the creative process. By developing flexible design systems and dynamic data workflows in Figma, I’m able to generate multi-size ad sets with minimal effort. This approach allows me to deliver large amounts of placement-ready assets, while keeping campaigns fresh with updated copy and visuals throughout their lifecycle.
This work reflects how I apply strategic thinking and systems-level design to produce scalable, high-impact digital creative. The examples shown here represent a small selection of original ads developed across multiple programs and departments.
