ArT Director & Designer: Wes Wright
inobi is a biomedical company built by of people who care deeply about others. With that in mind, I crafted a brand identity platform that highlighted the values that set them apart from others in their industry. The result is a brand that not only reflects the company’s technological expertise, but exudes a warmth and relatability focused on what drives the heart and soul of the company - the individuals whose lives are affected by their work.
These brand guidelines are the go-to resource for all inobi visual communications moving forward — as the brand goes from a relative unknown to an approachable, living, breathing embodiment of its employee’s shared passions.
