As lead designer for the 2025 and 2026 Young Alumni Summit, I led the inaugural campaign from concept through completion in close partnership with the Terry College Office of Alumni Relations. I developed the event’s visual identity, managed production timelines, and ensured all deliverables aligned with strategic goals.
To engage recent graduates, I created a modern, fun and uniquely energetic design system and produced a full suite of print and digital assets—from on-site materials to social graphics to merchandise — balancing youthful energy with Terry’s established brand standards. The result was a cohesive experience that strengthened alumni engagement and showcased strong conceptual design and project management skills.
©Brian Powers
©Brian Powers
©Brian Powers
©Brian Powers
