I have been leading as designer for Terry College’s Georgia Economic Outlook from 2024–2026, a flagship event series engaging business and community leaders across the state. As designer, it was my goal to ensure a cohesive experience throughout the program.
I established a consistent visual identity using bold imagery and clear data visuals to translate complex economic insights into accessible storytelling. My work included the Dean’s keynote presentation deck, digital and print advertising, merchandise, sponsor materials, and other event-specific collateral.
This project was developed in close collaboration with the Terry College Selig Center, whose analysis and insights shaped the content across all materials, reinforcing Terry College’s leadership in economic research and public engagement.
