Safeguard

Agency: Taste Creative 
Art Director & Designer: Wes Wright
Copywriter: Amy Cozart
Project overview:
Safeguard Home Management is a construction company that offers no hassle maintenance for homeowners. They needed to establish their position in the market with a modern, sophisticated brand identity - while reminding them of the emotional benefits that Safeguard offers its customers. I created an identity package, promotional flyers to distribute in person and direct mailers to target affluent intown neighborhoods.
I guided them through the process of developing a media and creative strategy, collaborated with a copywriter to craft multiple creative concepts and handled print production and fulfillment across multiple campaigns.
Skills Applied:
Art Direction, Graphic Design, Direct Mail,
Media Strategy, Print Production, Fulfillment
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